1968 was a historic year not only for Mexico but for the world in general. Different political, artistic and cultural movements triggered revolutions that would forever change the future and destiny of countries and people.
Our country was no exception and while in the center of the country the student movement was convulsing the capital, in the South the Bank of Mexico was looking for new ways to attract investments to the country that would detonate the touristpotential that at that time was focused on destinations such as Acapulco.
Taking into account climate, water temperature and scenic beauty, a group of economists, encouraged by the Bank of Mexico, then traveled the 17,702.784 kilometers of Mexican coastline to find the most paradisiacal place to develop tourism and thus generate a greater economic boost. The data collected by this group fed into a computer that set a historic milestone by becoming the first in the world to select the site where a resort would be developed. INFRATUR could have foreseen the great economic success that would mean the creation of this destination within what, years later in 1974, would become one of the youngest states in Mexico: Quintana Roo.
FROM OBLIVION TO MODERNITY
Thus, the waters once sailed by Sir Francis Drake were taken into account after centuries of being ignored, and what we know today as the “Mexican Caribbean” became the “Mexican Caribbean”. was first considered a land of opportunity, later a state (and not only as a federal territory) and finally a a tourist and commercial paradise without precedent in our country.
The new project quickly attracted international attention and investment and almost immediately, airports, highways, ports and hotels were added, raising the country’s tourism offer to a higher level. Large hoteliers and international tour operators set their eyes on the new territory and transformed it into the phenomenon it is today: a destination with 4 million visitors a year and with an offer for all tastes and budgets.
THE FUTURE IS TODAY
Cancun is nowadays a place that faces challenges and goals not only in terms of a tourist destination but also as a growing city; thousands of people arrive every year looking for new opportunities and transform day by day the identity of a living and moving city, each one of us dragging from our place of origin, shapes, colors, culture, flavors, etc., with us. and traditions that are giving Quintana Roo, but especially the northern part of the state, a young face, where the Mayan culture meets the Argentinean restaurants, where you can eat panuchos and salbutes from Yucatan, but also meat in its juice typical of Jalisco, where you can walk through the streets and hear 4 languages in a few meters and where modernity meets the past in the form of ruins or Mayan museums.
It is Cancun then, a territory of adventure, perhaps not like the Spanish explorers of the fifteenth century or the British pirates of the sixteenth century, but definitely in a more modern tone in which day by day creates the identity of a small but cosmopolitan city that creates new trends and a unique and unrepeatable identity.